Bernd Skiera
Chaired Professor
Goethe University Frankfurt
Germany
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Research Interests
Digital Marketing
20%
Business Analytics
30%
Market Analysis
50%
Marketing
50%
Earnings Management
30%
Pricing Strategy
30%
Customer Engagement
20%
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Articles13
Collaborators4
Hans Risselada
Assistant professor
University of Groningen
NETHERLANDS
Thomas Reutterer
Professor
WU Vienna University of Economics and Business
AUSTRIA
Lukas Jürgensmeier
Goethe University Frankfurt
GERMANY
Werner Reinartz
University of Cologne
GERMANY
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