Els Gijsbrechts
Tilburg University
Netherlands
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Research Interests
Digital Marketing
30%
Social Media Marketing
20%
Marketing
60%
Consumer Psychology
30%
Customer Engagement
30%
E-commerce
20%
Market Segmentation
10%
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Articles8
Year:
2021
Collaborators4
Jonne Guyt
University of Amsterdam Amsterdam Business School
NETHERLANDS
Inge Geyskens
Tilburg University
NETHERLANDS
Marnik Dekimpe
Tilburg University
NETHERLANDS
Bart Bronnenberg
Tilburg University
NETHERLANDS
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