Ingo Balderjahn
Professor Dr.
University of Potsdam
Germany
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Research Interests
Behavioral Economics
50%
Environmental Economics
30%
Consumer Psychology
30%
Social Economy
20%
Sustainable Consumption
20%
Choice Experiment
10%
Well-being Studies
10%
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Articles8
Collaborators2
Stefan Hoffmann
Professor of Marketing
Kiel University
GERMANY
Robert Mai
Professor in Marketing
Grenoble Ecole de Management
FRANCE
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