Mark Yi-Cheon Yim
Associate Professor of Marketing
University of Massachusetts Lowell
United States
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Research Interests
Behavioral Economics
40%
Social Psychology
20%
Consumer Psychology
50%
Marketing
40%
Perception Psychology
20%
Consumer Behavior
20%
Demand Modeling
10%
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Articles8
Collaborators1
Yongjun Sung
Korea University
SOUTH KOREA
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