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Marnik Dekimpe

Tilburg University

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Netherlands

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Research Interests

Brand Management

50%

Behavioral Economics

20%

Marketing

80%

Market Economics

50%

Consumer Psychology

40%

Retail Management

40%

Consumer Behavior

30%

Recent Grants

Grant: Close

Private Labels: The Brands of the Future

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Grant: Close

Erosion and Variability in Brand Loyalty

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Articles14

Collaborators9

Harald van Heerde

University of New South Wales

AUSTRALIA
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Jake An

Lecturer

University of Sydney

AUSTRALIA
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Els Gijsbrechts

Tilburg University

NETHERLANDS
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Darren S. U. Kim

Macquarie University

AUSTRALIA
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Barbara Deleersnyder

Tilburg University

NETHERLANDS
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Julian Wichmann

Tilburg University

NETHERLANDS
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Inge Geyskens

Tilburg University

NETHERLANDS
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Hannes Datta

Tilburg University

NETHERLANDS
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Nick Bombaij

Assistant Professor

University of Amsterdam

NETHERLANDS
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