Ralf Wagner
Professor
University of Kassel
Germany
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Research Interests
Behavioral Economics
30%
Brand Management
20%
Consumer Psychology
40%
Marketing
40%
Information Economics
20%
Human Factors Psychology
20%
Strategic Communication
20%
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Articles12
Collaborators2
Myriam Ertz
Associate Professor
Université du Québec à Chicoutimi
CANADA
Agnieszka Kabalska
AGH University of Science and Technology
POLAND
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