Rodrigo Perez Vega
Associate Professor
University of Reading Henley Business School
United Kingdom
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Research Interests
Behavioral Economics
30%
Social Psychology
30%
Customer Engagement
50%
Consumer Psychology
40%
Marketing
20%
Consumer Behavior
20%
Neuromarketing
20%
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Articles8
Collaborators6
Cristiana R. Lages
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Nikolaos Stylos
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Matteo Borghi
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Paul John Hopkinson
Heriot-Watt University
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Selma Kadić-Maglajlić
Associate Professor
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Marcello M. Mariani
-
UNITED KINGDOM
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