Wi-Suk Kwon
Professor
Auburn University
United States
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Research Interests
Social Media Marketing
20%
Brand Management
30%
Marketing
30%
Customer Loyalty
20%
Consumer Psychology
20%
Sentiment Analysis
10%
Influencer Marketing
10%
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Articles7
Collaborators3
Jinhee Han
Assistant Professor
Sacred Heart University
UNITED STATES
Kelly Martin
Senior Lecturer
Auburn University
UNITED STATES
Salisa Westrick
Professor
Auburn University
UNITED STATES
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