PhD Block Seminar in Marketing Strategy at HEC Paris

HEC Paris is offering a PhD Block Seminar in Marketing Strategy, designed for PhD students from around the world who wish to deepen their expertise in marketing research. The seminar, led by Anatoli Colicev, Chair in Marketing, Strategy, and Analytics at the University of Liverpool, provides an immersive and intensive format focused on cutting-edge topics in marketing strategy and analytics. Participants will engage with a global peer group, benefit from high-level academic guidance, and explore topics such as branding, brand equity, social media marketing, new technologies, stakeholder management, and strategic management. The seminar runs for three days (June 17–19, 2026), with a total of 18 hours of instruction and awards 3 ECTS credits. Tuition is 900€, with a 50% discount for students from HEC Paris Academic Partners. On-campus housing may be available. To apply, PhD students must submit a CV, a personal statement outlining their research interests and thesis topic, and contact details of their thesis supervisor to Hailee Tindale at [email protected] by May 10, 2026. Admissions are rolling and may close early if the seminar reaches capacity. This opportunity is ideal for PhD students seeking to advance their research agenda, expand their academic network, and gain insights from a leading scholar in marketing strategy.