Beatriz Casais
Assistant Professor
University of Minho
Portugal
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Research Interests
Brand Management
40%
Social Media Marketing
60%
Consumer Psychology
40%
Consumer Behavior
30%
Marketing
30%
Sustainable Consumption
30%
Customer Experience
30%
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Articles17
Collaborators4
Vitor Braga
-
PORTUGAL
João F. Proença
University of Porto
PORTUGAL
Marisa R. Ferreira
-
PORTUGAL
Ana Maria Soares
Associate Professor
University of Minho
PORTUGAL
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