Bidit Dey
Senior Lecturer and Programme Leader, BA Business with Marketing Management
Northumbria University
United Kingdom
Has grant
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Research Interests
Social Media Marketing
Digital Marketing
Marketing
Consumer Psychology
Customer Engagement
Value Co-creation
Service Marketing
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Recent Grants
Grant: Close
Developing capacity and research network to promote inclusive digital finance for Egyptian single mothers
Open Date: 2022-01-01
Close Date: 2022-12-01
Grant: Close
Microsoft Unlimited Potential Project
Open Date: 2006-07-01
Close Date: 2008-06-01
Articles13
Collaborators10
David Brown
Northumbria University
Chrysostomos Apostolidis
Durham University Business School
Mujahid Mohiuddin Babu
Coventry University
Hongfei Liu
University of Southampton
Sanjit Roy
University of Western Australia
Lefteris Kretsos
Lecturer
Brunel University London
Pallavi Singh
Sheffield Hallam University
Mahfuzur Rahman
Associate Professor
University of Lincoln
Richard Gruner
University of Western Australia
Farhad Uddin Ahmed
Lecturer in Strategy and International Business
Brunel University London
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