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Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

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United States

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Research Interests

Digital Marketing

80%

Brand Management

90%

Marketing

100%

Consumer Behavior

60%

Consumer Psychology

60%

E-commerce

40%

Retail Management

30%

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Articles20

Collaborators11

Dennis Herhausen

University of Amsterdam

NETHERLANDS

Sabine Benoit

Professor of Marketing

University of Surrey

UNITED KINGDOM

Siggi Gudergan

Aalto University

FINLAND

Carl-Philip Ahlbom

Senior Lecturer (Associate Professor)

University of Bath

UNITED KINGDOM

Syed Rahman

Macquarie University

AUSTRALIA

Jamie Carlson

University of Newcastle Australia

AUSTRALIA

Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

Vanessa Patrick

Bauer Professor of Marketing

University of Houston

UNITED STATES

Liliana Bove

University of Melbourne

AUSTRALIA

Stephan Ludwig

Professor

MONASH UNIVERSITY

AUSTRALIA

Martin Wetzels

Professor of Marketing

EDHEC Business School

FRANCE