Mekhail Mustak
Assistant Professor (Tenure Track)
Hanken School of Economics
Finland
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Research Interests
Social Media Marketing
20%
Digital Marketing
30%
Marketing
40%
Customer Engagement
40%
Consumer Behavior
30%
Consumer Psychology
20%
Online Behavior
20%
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Articles10
Collaborators2
Heli Hallikainen
Assistant Professor in Digital Marketing and Analytics
University of Eastern Finland
FINLAND
Joni Salminen
Adjunct Professor
University of Turku
FINLAND
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