Roland Kassemeier
Associate Professor of Marketing
University of Warwick
United Kingdom
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Research Interests
Brand Management
40%
Digital Marketing
20%
Value Co-creation
30%
Pricing Strategy
20%
Customer Relationship Management
20%
Marketing
20%
Consumer Psychology
20%
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Jan Wieseke
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GERMANY
Sascha Alavi
Professor
Ruhr-Universität Bochum
GERMANY
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