Simone Guercini
Full professor
University of Florence
Italy
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Research Interests
Digital Marketing
30%
Behavioral Economics
20%
Marketing
50%
Luxury Studies
20%
Consumer Psychology
20%
International Management
20%
Manufacturing Management
10%
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Articles13
Collaborators5
Christopher Medlin
University of Adelaide
AUSTRALIA
Andrea Runfola
University of Perugia
ITALY
Susan Freeman
University of South Australia
AUSTRALIA
Silvia Ranfagni
University of Florence
ITALY
Teresa Sadaba
Universidad de Navarra
SPAIN
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