Steve Wood
Professor of Retail Marketing & Management
University of Surrey
United Kingdom
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Research Interests
Digital Marketing
60%
Social Media Marketing
20%
Consumer Psychology
50%
Marketing
50%
Customer Engagement
30%
Mobile Technology
20%
Consumer Electronics
20%
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Articles9
Collaborators5
Ekaterina Murzacheva
Senior Lecturer in Innovation & Entrepreneurship
University of Surrey
UNITED KINGDOM
Andrew Alexander
University of Surrey
UNITED KINGDOM
Christoph Teller
Johannes Kepler University Linz
AUSTRIA
James Faulconbridge
University of Lancaster
UNITED KINGDOM
regina frei
Associate Professor
University of Southampton
UNITED KINGDOM
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