Abas Mirzaei
Macquarie University
Australia
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Research Interests
Brand Management
30%
Advertising
10%
Marketing
30%
Branding
20%
Consumer Psychology
20%
Organizational Performance
10%
Customer Relationship Management
10%
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Articles5
Collaborators3
Helen Siuki
Senior Lecturer
Macquarie University
AUSTRALIA
Jana Bowden
Macquarie University
AUSTRALIA
Cynthia Webster
Macquarie University
AUSTRALIA
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