Ben Shaw-Ching Liu
Professor Emeritus of Marketing (Full)
Quinnipiac University
United States
Has grant
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Research Interests
Brand Management
20%
Internet Of Things
20%
Customer Experience
30%
Smart Technology
20%
Intelligent Transportation Systems
20%
Digital Innovation
20%
Destination Marketing
20%
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Recent Grants
Grant: Close
Augmented reality is human-like: How the humanizing experience inspires destination brand love
Open Date: 2021-07-01
Close Date: 2023-07-01
Grant: Close
Summer Research Grant
Open Date: 2007-01-01
Close Date: 2019-01-01
Articles10
Collaborators4
RODOULA TSIOTSOU
Professor
University of Western Macedonia
GREECE
P.V (Sundar) Balakrishnan
University of Washington
UNITED STATES
Victor Chang
Aston University
UNITED KINGDOM
Lewis Golightly
Teesside University
UNITED KINGDOM
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