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FRANCISCO LIEBANA-CABANILLAS

Universidad de Granada

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Spain

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Research Interests

Behavioral Economics

80%

Social Psychology

20%

Consumer Psychology

60%

Structural Equation Modeling

40%

Demand Modeling

30%

Value Co-creation

20%

Customer Behavior

20%

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Articles10

Collaborators7

Antonio Blanco-Oliver

Profesor Titular de Universidad / Associate Professor of Finance

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Sebastian Molinillo

Professor of Marketing (Catedrático de Marketing)

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Rafael Anaya-Sánchez

University of Malaga

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Iviane Ramos de Luna

Assistant Professor

Open University of Catalonia

SPAIN

FRANCISCO REJÓN-GUARDIA

Associate professor

University of Malaga

SPAIN

Arnold Japutra

University of Western Australia

AUSTRALIA

Francisco J Montoro-Rios

Universidad de Granada

SPAIN