Jaakko Aspara
C. Grönroos Professor (Market Strategy and Service Business)
Hanken School of Economics
Finland
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Research Interests
Brand Management
20%
Behavioral Economics
20%
Consumer Behavior
30%
Marketing
30%
Marketing Analytics
20%
Behavioral Finance
20%
Customer Engagement
20%
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Articles9
Collaborators4
Kristina Wittkowski
Assistant Professor
Aalto University School of Business
FINLAND
Reza Movarrei
Aalto University
FINLAND
Maria Holmlund
Professor of marketing
-
FINLAND
Merja Halme
Aalto University
FINLAND
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