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Jamel Khenfer

Associate Professor

EXCELIA Business School

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France

Has grant

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Research Interests

Brand Management

30%

Educational Technology

10%

Consumer Psychology

40%

Marketing

30%

Branding

20%

Retail Management

20%

Customer Engagement

20%

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Recent Grants

Grant: Close

Multiculturalism in Advertising: How to Build a Cohesive Society for UAE Nationals and Expatriates through Commercial Advertising

Open Date: 2019-09-01

Close Date: 2021-09-01

Grant: Close

The Impact of Using Happiness Appeals in Communication Materials on Consumer Well-Being: Case of the Emirati Consumer

Open Date: 2019-04-01

Close Date: 2021-03-01

Grant: Close

Religious Response to “Selling” Happiness: Consequences for Consumer Well-Being and Attitude Toward Brands

Open Date: 2019-01-01

Close Date: 2020-12-01

Grant: Close

Study of the Effect of External Agency on Financial Decision Making

Open Date: 2017-05-01

Close Date: 2018-08-01

Articles7

Collaborators2

Marc Mazodier

Professor

ESSEC Business School

FRANCE

Caroline Cuny

Senior Professor

Grenoble Ecole de Management

FRANCE