JAYWANT SINGH
University of Southampton
United Kingdom
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Research Interests
Brand Management
40%
Digital Marketing
10%
Marketing
40%
Consumer Psychology
20%
Corporate Strategy
20%
Value Co-creation
20%
Luxury Goods
10%
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Collaborators2
Rita Kottasz
Kingston University
UNITED KINGDOM
Benedetta Crisafulli
Senior Lecturer in Marketing
Birkbeck University of London
UNITED KINGDOM
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