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Lars Witell

Professor

Linköping University

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Sweden

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Research Interests

Brand Management

40%

Management

30%

Retail Management

30%

Customer Engagement

30%

Consumer Behavior

20%

User Experience Design

20%

Marketing

20%

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Recent Grants

Grant: Close

Service Innovation for Sustainable Business

Open Date: 2011-08-01

Close Date: 2019-08-01

Articles10

Collaborators10

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Christian Kowalkowski

Professor

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Christopher Raddats

Reader

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Jason Martin

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Jörg Finsterwalder

Associate Professor

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Jie Zhang

Associate Professor

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Ruth Bolton

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Anders Gustafsson

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Aku Valtakoski

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