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Maik Eisenbeiss

Professor of Marketing and Director of markstones Institute of Marketing, Branding & Technology

University of Bremen

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Germany

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Research Interests

Social Media Marketing

20%

Digital Marketing

30%

Social Media Research

20%

Social Marketing

20%

Consumer Psychology

20%

Venture Capital

20%

Crowdfunding

20%

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Recent Grants

Grant: Close

PersonA - Entwicklung eines Privatsphäre-Management-Systems für personalisierte Assistenzsysteme

Open Date: 2019-01-01

Close Date: 2022-01-01

Grant: Close

Coming Out of a Recession - Investigating the (Persistent) Consequences of an Economic Downturn on Consumer Shopping Behavior

Open Date:

Close Date:

Collaborators4

Julian Wichmann

Tilburg University

NETHERLANDS

Tammo H.A. Bijmolt

Prof.dr

University of Groningen

NETHERLANDS

Lars Hornuf

Technische Universität Dresden

GERMANY

Werner Reinartz

University of Cologne

GERMANY