Martin Wetzels
Professor of Marketing
EDHEC Business School
France
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Research Interests
Digital Marketing
40%
Brand Management
30%
E-commerce
30%
Customer Engagement
30%
Value Co-creation
20%
Speech Communication
20%
Exploratory Study
20%
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Articles13
Year:
2021
Collaborators6
Siggi Gudergan
Aalto University
FINLAND
Dhruv Grewal
Toyota chair of commerce and electronic business and professor of marketing
Babson College
UNITED STATES
Syed Rahman
Macquarie University
AUSTRALIA
Jamie Carlson
University of Newcastle Australia
AUSTRALIA
Ruud Wetzels
Radboud University
NETHERLANDS
Evelyne Vanpoucke
Associate Professor
Université libre de Bruxelles
BELGIUM
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