Maud Damperat
Professeur
Université Claude Bernard Lyon 1
France
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Research Interests
Digital Marketing
20%
Brand Management
30%
Marketing
30%
Customer Experience
30%
Digital Innovation
20%
User Experience Design
20%
Consumer Psychology
20%
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Articles6
Collaborators1
Eline Jongmans
Assistant professor
Université Grenoble Alpes
FRANCE
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