Miloslava Chovancová
Associate Professor
Tomas Bata University in Zlín
Czech Republic
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Research Interests
Brand Management
30%
Behavioral Economics
50%
Consumer Psychology
70%
Consumer Behavior
30%
Marketing
20%
Customer Behavior
20%
Customer Engagement
20%
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Articles11
Collaborators2
Alex Ntsiful
Assistant Professor
Tomas Bata University in Zlín
CZECH REPUBLIC
Jiří Bejtkovský
Senior Lecturer
Tomas Bata University in Zlín
CZECH REPUBLIC
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