Ninh Nguyen at RMIT University - Research Interests, Publications & Academic Profile

Ninh Nguyen

RMIT University

Australia

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Research Interests

Social Psychology

50%

Brand Management

40%

Consumer Behavior

40%

Consumer Psychology

40%

Social Media Research

30%

Eco-innovation

30%

Hospitality Management

20%

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Articles20

The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy

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Year:

2024

Editorial: Issue 3 (volume 12)

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Year:

2024

Academic community engagement on social networking sites, creative behaviour and work performance: The mediating mechanisms of knowledge sharing and relationship quality

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2024

Understanding female students’ entrepreneurial intentions: gender inequality perception as a barrier and perceived family support as a moderator

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Year:

2024

Editorial: Issue 2 (volume 12)

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2024

Investigating users' discontinuous usage intention toward social networking sites: the roles of motivation and affectivity

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Year:

2024

Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises

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2024

Effects of hotels’ green practices on consumer citizenship behavior

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2024

Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment

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2024

Reducing SDG complexity and informing environmental management education via an empirical six-dimensional model of sustainable development

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2023

An exploration and importance-performance analysis of bus rapid transit systems’ service quality attributes: Evidence from an emerging economy

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2023

Irresponsible marketing and the need to support pro-sustainable production and consumption

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2023

The consequence of possessions: Self-identity, extended self, psychological ownership and probabilities of purchase for pet’s fashion clothing

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2023

Effects of internal strategic resources and capabilities on service innovation

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2023

Green hotel practices and consumer revisit intention

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Year:

2023

Addiction or social need

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Year:

2023

Do consumers stick with good-looking broadcasters?

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2023

Luxury hotels' green practices and consumer brand identification

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2023

Information confusion as a driver of consumer switching intention on social commerce platforms: a multi-method quantitative approach

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Year:

2023

Branding in higher education: a bibliometric analysis and research agenda

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Year:

2023

Collaborators7

Carolyn Strong

Professor of Marketing and Strategy

Cardiff University

UNITED KINGDOM

Steven Greenland

Professor in Marketing

Charles Darwin University

AUSTRALIA

Muhammad Abid Saleem

Lecturer

Charles Darwin University

AUSTRALIA

Bart. J. A. van Bueren

Deakin University

AUSTRALIA

Jon Mason

Associate Professor (e-Learning)

Charles Darwin University

AUSTRALIA

Tan Vo-Thanh

Full Professor

EXCELIA Business School

FRANCE

Clare D'Souza

AUSTRALIA

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