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Petar Gidaković

Asistant Professor

IÉSEG School of Management

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France

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Research Interests

Brand Management

40%

Behavioral Economics

20%

Consumer Psychology

60%

Marketing

40%

Branding

20%

Customer Engagement

20%

Value Co-creation

20%

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Articles7

Collaborators4

Vesna Zabkar

-

SLOVENIA

Magdalena Wojnarowska

Cracow University of Economics

POLAND

Ilona Szőcs

Lecturer

Universität Wien

AUSTRIA

Thomas Cleff

Dean

Hochschule Pforzheim

GERMANY