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Sabine Benoit

Professor of Marketing

University of Surrey

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United Kingdom

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Research Interests

Brand Management

20%

Digital Marketing

20%

Marketing

20%

Consumer Behavior

20%

Consumer Protection

20%

Consumer Psychology

20%

Revenue Management

20%

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Articles11

Collaborators10

Dennis Herhausen

University of Amsterdam

NETHERLANDS

Carl-Philip Ahlbom

Senior Lecturer (Associate Professor)

University of Bath

UNITED KINGDOM

Dhruv Grewal

Toyota chair of commerce and electronic business and professor of marketing

Babson College

UNITED STATES

Stephan C. Henneberg

Queen Mary University of London

UNITED KINGDOM

Christian Kowalkowski

Professor

Linköping University

SWEDEN

Jens Nordfält

Professor of Management Studies

University of Bath

UNITED KINGDOM

Liliana Bove

University of Melbourne

AUSTRALIA

Karim Sidaoui

Assistant Professor

Radboud University

NETHERLANDS

Stephan Ludwig

Professor

MONASH UNIVERSITY

AUSTRALIA

Katrin Merfeld

Utrecht University

NETHERLANDS