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Youngsok Bang

Associate Professor

Yonsei University

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South Korea

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Research Interests

Social Media Marketing

30%

Digital Marketing

40%

Marketing

40%

Consumer Behavior

40%

Media Psychology

30%

E-commerce

20%

Crowdsourcing

20%

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Recent Grants

Grant: Close

移動應用程序净擴散模型：考慮自我參照效應，類別依賴和放棄過程

Open Date: 2018-01-01

Close Date: 2019-06-30

Grant: Close

預測信息技術使用後期情況：移動應用下載和使用行為的大數據分析

Open Date: 2017-01-01

Close Date: 2018-12-31

Grant: Close

The role of application rank in the extended mobile application download

Open Date: 2013-01-01

Close Date: 2014-01-01

Grant: Close

Effects of Transaction Characteristics on Distributive Justice and Transaction Intention in a Collaborative Shopping Model

Open Date: 2011-01-01

Close Date: 2012-01-01

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