Alexander Benlian
Professor
Technische Universität Darmstadt
Germany
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Research Interests
Digital Marketing
30%
Behavioral Economics
30%
Information Sharing
20%
User Involvement
20%
Sharing Economy
20%
Value Co-creation
20%
Marketing
20%
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Articles16
Year:
2022
Collaborators6
Jan Recker
Chaired Professor for Information Systems and Digital Innovation
Universität Hamburg
GERMANY
Ferdinand Thies
Professor
Berner Fachhochschule
SWITZERLAND
Martin Adam
Technische Universität Darmstadt
GERMANY
Thomas Hess
-
GERMANY
Martin Wiener
Chaired Professor
TU Dresden
GERMANY
Alexander Maedche
Professor
Karlsruhe Institute of Technology
GERMANY
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