Aron O'Cass at Macquarie University - Research Interests, Publications & Academic Profile

Aron O'Cass

Macquarie University

Australia

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Research Interests

Brand Management

40%

Management

30%

Branding

30%

Marketing

30%

Consumer Behavior

20%

Competitive Advantage

20%

Customer Engagement

20%

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Articles7

The impact of entrepreneurial marketing on new venture brand image and performance

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Year:

2024

Unlocking consumer consideration set size formation for luxury services: A study of self‐identification, brand status and anticipated emotions

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Year:

2022

Do senior managers hold the keys to unlock innovation and environmental sustainability?

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Year:

2022

Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)

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Year:

2021

Strengthening B2B brands by signalling environmental sustainability and managing customer relationships

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Year:

2021

Unlocking solution provision competence in knowledge-intensive business service firms

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Year:

2020

How and when does the brand orientation-market orientation nexus matter?

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Year:

2020

Collaborators3

Nazia Nabi

Lecturer in Marketing

Central Queensland University

AUSTRALIA

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Stefano Bresciani

Full Professor in Innovation Management

University of Turin

ITALY

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Vida Siahtiri

Professor of Service Management

La Trobe University La Trobe Business School

AUSTRALIA

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