Concepción Varela-Neira
Universidade de Santiago de Compostela
Spain
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Research Interests
Social Psychology
30%
Social Media Marketing
20%
Customer Behavior
30%
Attitude Research
30%
Social Media Research
20%
Consumer Behavior
20%
Consumer Psychology
20%
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Collaborators2
Filipe Coelho
University of Coimbra
PORTUGAL
Yogesh Dwivedi
Professor
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UNITED KINGDOM
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