Dokyun Lee
Kelli Questrom Associate Professor of Management
Boston University
United States
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Research Interests
Brand Management
20%
Social Psychology
20%
Marketing
20%
Sharing Economy
20%
Consumer Psychology
20%
Customer Engagement
20%
Online Reviews
10%
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Articles9
Collaborators3
Yili Hong
Full Professor
University of Miami
UNITED STATES
Param Vir Singh
Carnegie Mellon University
UNITED STATES
Gordon Burtch
Associate Professor
Boston University
UNITED STATES
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