AI's role in transforming creative industries

Buckinghamshire New University is offering a fully funded Vice-Chancellor’s PhD Studentship for research on 'The Impact of AI on Performance and Innovation in Creative Industries.' This project investigates how artificial intelligence is transforming sectors such as media, gaming, advertising, events, and music, focusing on AI’s role in workflows, creativity, innovation, economic impacts, ethical challenges, and cultural implications. The Graduate School at BNU is nationally recognised for its outstanding resources, research culture, and student support. The studentship covers full tuition fees for three years and provides a £15,000 annual bursary, open to both home and international students. Applicants should hold a relevant Master's degree with research training, but those with significant professional or research experience may also be considered. To apply, candidates must submit a research proposal (up to 1500 words), completed application form, scanned qualifications, and passport by email. The application deadline is 15 October 2025. For further details and to download the call, visit the university website. Queries can be directed to Dr Ahmed Almadhwahi. This opportunity is ideal for candidates interested in the intersection of AI and creative industries, with strong institutional support and funding.