Marko Sarstedt
Professor of Marketing
Ludwig-Maximilians-Universität München
Germany
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Research Interests
Business Analytics
50%
Statistics
30%
Consumer Psychology
30%
Structural Equation Modeling
30%
Propensity Score Analysis
30%
Sensitivity Analysis
30%
Marketing Analytics
30%
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Articles17
Collaborators7
Gyeongcheol Cho
Assistant Professor
Ohio State University
UNITED STATES
Marcel Lichters
Professor
Otto-von-Guericke Universität Magdeburg
GERMANY
Rudolf Sinkovics
University of Glasgow
UNITED KINGDOM
Linda D. Hollebeek
-
ESTONIA
Christian M. Ringle
Professor of Management and Decision Sciences
Hamburg University of Technology
GERMANY
Noemi Sinkovics
University of Glasgow
UNITED KINGDOM
Benjamin D. Liengaard
-
DENMARK
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