Martin Adam
Technische Universität Darmstadt
Germany
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Research Interests
Digital Marketing
40%
Behavioral Economics
30%
Human-computer Interaction
30%
E-commerce
20%
Marketing
20%
Consumer Psychology
20%
Customer Engagement
20%
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Articles10
Collaborators2
Alexander Benlian
Professor
Technische Universität Darmstadt
GERMANY
Martin Wiener
Chaired Professor
TU Dresden
GERMANY
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