Mika Yrjölä
University of Tampere
Finland
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Research Interests
Digital Marketing
50%
Business Analytics
30%
Consumer Psychology
30%
Digital Transformation
30%
Marketing
30%
Retail Management
20%
E-business
20%
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Articles8
Collaborators3
Elina Jaakkola
Professor of Marketing
University of Turku
FINLAND
Hannu Saarijärvi
University of Tampere
FINLAND
Malla Mattila
University Lecturer, Academic Director (MDP in Leadership for Change)
University of Tampere
FINLAND
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