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Mónica Gómez-Suárez

Universidad Autónoma de Madrid

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Spain

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Research Interests

Social Media Marketing

30%

Brand Management

20%

Consumer Psychology

40%

Marketing

40%

Tourism

40%

Customer Engagement

30%

Bibliometric

20%

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Recent Grants

Grant: Close

Biometrics and Behavior for Unbiased and Trustworthy AI with Applications

Open Date: 2022-01-01

Close Date: 2024-01-01

Grant: Close

Reindibe-2: Red de Investigación Internacional sobre Deporte Inclusivo y Bienestar: Evaluación Mediante Herramientas Tecnológicas

Open Date: 2022-01-01

Close Date: 2022-01-01

Grant: Close

Customer Journey Design: Touchpoint Automation through Artificial Intelligence

Open Date: 2021-01-01

Close Date: 2023-01-01

Grant: Close

Red de Investigación Internacional sobre Deporte Inclusivo y Bienestar: Evaluación Mediante Herramientas Tecnológicas

Open Date: 2021-01-01

Close Date: 2021-01-01

Grant: Close

La experiencia de compra multicanal en la construcción del valor del cliente

Open Date: 2016-01-01

Close Date: 2018-12-01

Articles10

Collaborators4

Paula Rodrigues

Associate Professor

-

PORTUGAL

Mónica Veloso

Universidad Autónoma de Madrid

SPAIN

Marco Ieva

Assistant Professor

University of Parma

ITALY

Ana Sousa

-

PORTUGAL