Sheng Yen Lee

Assistant Professor

Gyeongsang National University

South Korea

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Research Interests

Digital Marketing

20%

Brand Management

30%

Marketing

40%

Customer Engagement

30%

Consumer Psychology

20%

Consumer Behavior

20%

Leisure Studies

10%

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Articles7

Effect of Participation Motivation in Sports Climbing on Leisure Satisfaction and Physical Self-Efficacy

Article Link

Year:

2024

Analysis of Relationship between Service Quality of Food and Beverage and Customer Behaviors for Sustainable Golf Course Management

Article Link

Year:

2023

Analysis of the Empirical Relationship between Golf Wear Selection Attributes and Customer Behaviors of MZ Generation

Article Link

Year:

2022

An Empirical Study of the Behaviors of Korean Golf Travelers Based on the Choice Attributes of Golf Courses in Southeast Asia

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Year:

2022

Effect of MZ Generation’s Golf Practice Facility’s Selection Attributes on Customer Satisfaction and Intention to Recommend

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Year:

2021

Effect of Service Quality of Golf Courses on Place Attachment and Customer Behaviors

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Year:

2021

The effect of the middle and high school basketball coach’s leadership style on the team cohesion and the performance

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Year:

2020

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