Xia Guobin
Heriot-Watt University
United Kingdom
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Research Interests
Behavioral Economics
Cognitive Neuroscience
Color Science
Multi-criteria Decision Analysis
Demand Modeling
User Experience Design
Consumer Behavior
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Recent Grants
Grant: Open
Immersive Augmented Reality (AR) experience design to improve mental health and depression
Open Date: 2024-01-01
Close Date: 2028-06-01
Articles10
Year:
2023
Collaborators6
Phil Henry
University of Leeds
Stephen Westland
Professor of Colour Science and Technology
University of Leeds
Luwen Yu
University of Leeds
Vien Cheung
Associate Professor of Colour and Philosophical Studies
University of Leeds
Zhenhong Li
The University of Manchester
Francisco Queiroz
Lecturer
University of Leeds
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