Christian Kowalkowski
Professor
Linköping University
Sweden
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Research Interests
Brand Management
20%
Business Analytics
50%
Customer Engagement
50%
Revenue Management
30%
Purchasing Management
20%
Small Business Management
20%
Consumer Behavior
20%
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Articles10
Year:
2021
Year:
2021
Year:
2020
Collaborators5
Sabine Benoit
Professor of Marketing
University of Surrey
UNITED KINGDOM
Lars Witell
Professor
Linköping University
SWEDEN
Christopher Raddats
Reader
University of Liverpool
UNITED KINGDOM
Alexey Sklyar
Assistant Professor
Linköping University
SWEDEN
Jochen Wirtz
-
SINGAPORE

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