Eunsoo Baek
Assistant Professor
Hanyang University
South Korea
Has grant
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Research Interests
Brand Management
Digital Marketing
Consumer Psychology
Marketing
Customer Experience
Customer Behavior
Fashion Industry
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Recent Grants
Grant: Close
Feeling Secure Inside these Walls: The Effect of Ceiling Height and Ontological Security on Retail Consumers
Open Date: 2020-01-01
Close Date: 2022-12-01
Grant: Close
Examining Environmental Elements on Variety Seeking Behavior in Retail Settings
Open Date: 2019-01-01
Close Date: 2020-01-01
Grant: Close
Virtual Reality as a Communication Tool
Open Date: 2018-01-01
Close Date: 2021-01-01
Articles9
Year:
2022
Collaborators2
Sangwon Park
Professor
Kyungpook National University
Omar Fares
Part-Time Professor
St. Lawrence College
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