Fabian Bartsch
Associate Professor
Montpellier Business School
France
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Research Interests
Brand Management
30%
Advertising
10%
Marketing
30%
Consumer Psychology
30%
Customer Engagement
20%
Influencer Marketing
10%
Popular Culture
10%
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Collaborators2
Timo Mandler
Associate Professor
TBS Business School
FRANCE
Katharina Petra Zeugner-Roth
Professor
SKEMA Business School
FRANCE
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