Inma Rodriguez-Ardura
Full Professor of Marketing
Universitat de Girona
Spain
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Research Interests
Digital Marketing
20%
Behavioral Economics
20%
Information Economics
20%
E-commerce
20%
Pricing Strategy
10%
Education
10%
Value Co-creation
10%
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Articles6
Collaborators3
Josep Llados-Masllorens
Associate Professor
Universitat de Girona
SPAIN
Antoni Meseguer-Artola
Full Professor
Universitat de Girona
SPAIN
Gisela Ammetller
Associate Professor of Marketing
Universitat de Girona
SPAIN
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