Kai Haverila
Lecturer
Concordia University
Canada
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Research Interests
Business Analytics
60%
Brand Management
20%
Marketing
60%
Value Co-creation
30%
Business Performance
20%
Text Analytics
20%
Consumer Psychology
20%
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Articles10
Collaborators2
Nashwa Nader
London South Bank University
UNITED KINGDOM
Matti Haverila
Professor
Thompson Rivers University
CANADA
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