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Rafael Anaya-Sánchez

University of Malaga

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Spain

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Research Interests

Social Media Marketing

60%

Brand Management

70%

Marketing

60%

Consumer Behavior

60%

Customer Engagement

50%

Consumer Psychology

50%

Structural Equation Modeling

40%

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Articles15

Collaborators8

FRANCISCO LIEBANA-CABANILLAS

Universidad de Granada

SPAIN

Elena Carvajal-Trujillo

Associate Professor

Universidad de Huelva

SPAIN

Yuksel Ekinci

Academic, Professor, Professor of Marketing and Sales

University of Portsmouth

UNITED KINGDOM

Sebastian Molinillo

Professor of Marketing (Catedrático de Marketing)

University of Malaga

SPAIN

David Lopez-Lopez

Associate Professor

Universitat Ramon Llull Esade Business School

SPAIN

Steven D'Alessandro

Professor of Marketing

Edith Cowan University

AUSTRALIA

FRANCISCO REJÓN-GUARDIA

Associate professor

University of Malaga

SPAIN

Morgan Miles

Charles Sturt University

AUSTRALIA