woonho Kim at Nihon University - Research Interests, Publications & Academic Profile

woonho Kim

Professor

Nihon University

Japan

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Research Interests

Brand Management

30%

Digital Marketing

10%

Marketing

40%

Market Economics

20%

Consumer Psychology

20%

International Marketing

10%

Demand Modeling

10%

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Articles5

Using a ‘lens’ to re-search business markets, relationships and networks

Article Link

Year:

2022

Revisiting the Big Middle: an fsQCA approach to unpack a large value market from a product specialist retailer's perspective

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Year:

2022

Moderating effect of customer's retail format perception on customer satisfaction formation: An empirical study of mini-supermarkets in an urban retail market setting

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Year:

2022

Do online sales channels save brands of global companies from consumer boycotts? A geographical analysis

Article Link

Year:

2022

A Mixed-method Study on the Determinants of Different Levels of Customer Satisfaction with a ‘Mini Supermarket’ Multiple in a Spatially Small Urban Market Setting : A Concurrent Approach with fuzzy-set Qualitative Comparative Analysis (fsQCA) and Multi-variate Regression Analysis (MRA)

Article Link

Year:

2020

Collaborators2

Narimasa Yokoyama

Professor

Hosei University

JAPAN

Poul Houman Andersen

Aalborg University

DENMARK

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