Lisa S. McNeill
University of Otago
New Zealand
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Research Interests
Brand Management
20%
International Business
20%
Consumer Psychology
40%
Fashion Industry
30%
Small And Medium-sized Enterprise
20%
Fashion Design
20%
Stakeholder Perspective
20%
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Articles10
Collaborators4
Ben Wooliscroft
Professor of Macromarketing
University of Auckland
NEW ZEALAND
James Richard
Associate Professor
Victoria University of Wellington
NEW ZEALAND
David Waller
Associate Professor
University of Sydney
AUSTRALIA
Balkrushna Potdar
Lecturer in Marketing
University of Tasmania Launceston Campus
AUSTRALIA
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